Estée Lauder Companies has confirmed a major step forward in its global transformation strategy, announcing the full rollout of its new “One ELC” operating model alongside progress on a wide-ranging cost-saving programme.
The overhaul is designed to simplify the company’s structure and improve speed and efficiency across its international operations, as the prestige beauty group continues efforts to strengthen performance following a challenging period.
A key element of the update is the appointment of WPP as Estée Lauder’s first global media partner. The move will consolidate media planning and buying under a single framework, replacing a previously decentralised approach spanning multiple regions.
The “One ELC” model is intended to unify teams, streamline decision-making and deliver more consistent brand execution worldwide. The company said the changes will allow it to operate more cohesively while better responding to shifting consumer demand across markets.
Chief executive Stéphane de La Faverie said the transformation is aimed at creating a more agile and efficient organisation, positioning the business for long-term, sustainable growth.
Alongside structural changes, Estée Lauder reported further progress on its Profit Recovery and Growth Plan. The company confirmed it has now approved measures expected to deliver cost savings at the upper end of its original targets, with most benefits forecast to be realised by the 2027 financial year.
The update follows improved trading in the first half of fiscal 2026, supported by increased investment in marketing and ongoing operational adjustments.
With a portfolio spanning skincare, makeup, fragrance and haircare brands, Estée Lauder operates in around 150 countries. The latest strategic moves underline the company’s focus on rebuilding momentum while adapting to evolving global market conditions.
Source: https://www.elcompanies.com/en/news-and-media/newsroom/press-releases/2026/04-01-2026-220015297
