Group travel company WeRoad brought a taste of adventure to SW19 during the final day of Wimbledon 2025, with an activation that blended tennis fandom with global wanderlust.
As thousands of fans arrived to watch the finals, WeRoad travel coordinators were on-site at Wimbledon, greeting visitors with striking pictures of tennis stars Jannik Sinner, Taylor Fritz, Carlos Alcaraz, and Novak Djokovic – with each image set against the dramatic backdrop of their home region.
Fans were invited to vote for the player they thought most likely to win by placing a sticker on their image. In return, they received a 10% discount code for WeRoad holidays in that player’s home region – including the Dolomites (Italy), USA, Spain, and Serbia.
Each voucher was crafted with a playful nod to the players and home destinations:
- “If you love watching Jannik’s hot aces, you’ll love acing mountain peaks in the Dolomites with us”
- “If you love Novak’s drop shots, you’ll love dropping shots of rakija with us in Serbia.
- “If you love Taylor’s giant serves, you’ll love getting served giant burgers with us in the USA”
- “If you love Carlos’ smashes, you’ll love smashing tapas with us in Spain”
WeRoad continued the fun by hiding promo codes around the Wimbledon area, with promo codes: JANNICK10 (10% off Dolomites trips), TAYLOR10 (10% off USA trips), CARLOS10 (10% off Spain trips), NOVAK10 (10% off Serbia trips) –all codes remain valid for bookings made until 1 September 2025.
Clarissa Cappelletti, UK Country Manager at WeRoad said, “We are delighted to have been part of the excitement of Wimbledon. The WeRoad community thrives on shared experiences, and this stunt was a way to connect with travel-minded tennis fans in a fun and authentic way.”
