The UK’s leading underrepresented talent specialist, MyKindaFuture, has launched a new version of its award-winning platform, Connectr, to enable businesses to attract, engage and retain talented individuals from diverse backgrounds.
Designed to support those who have been repeatedly overlooked and unsupported, Connectr incorporates a host of resources devised specifically to build a strong sense of belonging amongst employees and prospects, ensuring they feel valued, supported and motivated from the moment they even consider applying for a role. Available for users to access on-demand, the platform includes tailored interactive learning modules, access to one-on-one digital mentoring and helpful forums, as well as providing a space for employers to share upcoming events and job vacancies.
Following its own research that shows 80 percent of employees who don’t feel as though they belong within their company will leave within the next year, MyKindaFuture developed the platform in partnership with leading behavioural experts to ensure that all aspects of the programme promote this vital sense of belonging for users, whether they are applying for a role, already working at the company or are returning due to a period of extended leave. This science is incorporated into all aspects of the platform, from the language used through to the mentors it displays.
Created with user experience in mind, Connectr incorporates elements of gamification, including modules remaining locked until others have been completed, to encourage maximum engagement. In addition, the chat and forum functions have been modelled on popular social media platforms, ensuring that the content is accessible and intuitive to all users.
To ensure businesses are getting the very most out of the platform, the tool features sophisticated reporting functions, allowing employers to see how the platform is being used and adapt their content accordingly.
Commenting on the new technology, Will Akerman, Founder and Managing Director at MyKindaFuture, said: “We know from years of experience and extensive research just how important building a sense of belonging is. It is only the businesses that cultivate this feeling and ensure that all employees and prospective employees feel valued as individuals that will benefit from a happy, motivated and hardworking workforce. However, it can be a huge challenge to achieve this on a large scale, particularly when it comes to engaging with individuals from diverse backgrounds, some of whom may have suffered previous experiences of being overlooked by prospective employers.
“Digital platforms offer a fantastic solution to the problem and offer businesses a way to engage with every single employee and applicant effectively, efficiently and in a way that resonates with them as an individual. We are passionate about connecting businesses with talented individuals from all walks of life, and we are confident that our new Connectr platform will provide employers with the tools they need to engage, hire and retain a diverse and talented workforce.”
For more information about Connectr, visit www.connectr.co.uk