Search Theory, a brand-new SEO agency, has landed four major client wins just five months after opening its doors earlier this year.
Established by industry experts Sara Kavanagh and David Vernon, the wins come during a significant period of growth for the team. The new brands partnering with the agency span a wide range of industries, ranging from food services and luxury travel to auctioneering and agricultural recycling.
The agency has welcomed Street Food Company, an award-winning culinary solutions brand which develops street-food inspired ready-to-use sauces, meats and prepared meals for use across the hospitality industry. Search Theory team will be working closely with the brand to lead on their new SEO strategy.
Bookings For You is a private luxury villa rental company that provides holidaymakers with a portfolio of more than 400 beautiful properties across Italy to choose from. The team will be working closely with owner and travel expert Jo Macakay on SEO and content as the company undergoes a rebrand.
In auctioneering, the team also adds Simon Charles, one of the biggest online auctioneering sites in the UK and across Europe, to its portfolio. With more than 70 years of experience, the company features more than 10,000 lots per week across various categories including home goods, luxury clothing, sports equipment, children’s toys and more.
The agency has also signed with Farm Waste Solutions, an agricultural recycling and waste management firm based in Andover, Hampshire. The brand specialises in helping farmers to divert waste from landfill while recovering valuable materials, offering a more sustainable and circular approach to agricultural waste.
The new clients join during a transformative time for Search Theory. The agency welcomed its seventh hire since launching in April earlier this year, and has recently secured new office space in the heart of central Manchester.

Celebrating these new client wins, David Vernon, co-founder of Search Theory, said:
“It’s safe to say that we have definitely been busy since our launch in April! Sara and I are incredibly proud of the team for the work we have put in to secure these exciting and incredibly diverse clients.
Each business has ambitious growth plans and very different challenges, which is exactly the kind of work we love as an agency. I know our team has what it takes to deliver tangible results in search across our client portfolio.
And we won’t stop here; we’re still actively pitching new businesses during this exciting period on our journey. We really can’t wait to welcome more brands and make their search work for them.”