A LEADING catering provider is accelerating its expansion across the North West with the launch of a new mobile catering unit designed to bring fresh, locally sourced food to events, businesses and communities throughout Cheshire, the Wirral and Lancashire.
NEWydd Catering, one of the region’s largest providers of school meals, has unveiled Blas NEWydd – Little Kitchen, a custom-built trailer that will support the company’s continued growth beyond North Wales by delivering bespoke catering at festivals, sporting fixtures, corporate events, community celebrations and private functions.
Already established across North Wales and increasingly active in Cheshire and the Wirral, the business is now looking to build on that momentum by expanding further into neighbouring counties while showcasing its flexible, high-quality catering offer.
The trailer has already proved a success at school sports days, Eisteddfodau and end-of-term celebrations, providing hydration stations and refreshments for pupils throughout the summer.
Now available for wider bookings, it offers tailored menus for every occasion, ranging from Greek gyros and gourmet burgers to waffles, Mexican street food and Middle Eastern shawarma.
The investment marks the latest milestone for a company that has spent almost a decade building a reputation for delivering fresh, nutritious food and outstanding service, while continuing to diversify beyond its core education catering operations.
Rob Lawton, Business Operations Manager at NEWydd, said the trailer was a natural extension of what the company already does.
“Good food and working with communities are at the heart of everything we do,” he said.
“Taking that on the road means we can reach more people and be part of more events – schools, sports fixtures, business functions, community celebrations, whatever it might be.
“It’s not just about serving food from a trailer. Every event gets its own menu, built around the audience, and we’re still using the same fresh, locally sourced ingredients people already know us for. It’s another way of bringing people together and keeping those relationships going.”
Managing Director Steve Jones said the trailer fitted into the company’s broader growth plans.
“This is another step as we keep expanding across North Wales, Cheshire and the Wirral,” he said.
“Whether it’s thousands of school meals a day or catering a community event, the focus doesn’t change – quality food, supporting local communities, and giving people a good experience.
“The trailer just means we can take that straight to them, rather than waiting for them to come to us.”
The mobile catering unit has already made an impression at a range of community and sporting events, including fixtures at Flint Town United, where it proved popular with supporters.
Makhan Singh, General Manager at Flint Town United, said: “We were delighted to have NEWydd’s food truck at Flint Town United. The quality of the food was outstanding, and it proved to be a real hit with our supporters.
“We’ve had fantastic feedback from fans, who appreciated both the variety of options available and the excellent service throughout the day. NEWydd helped to enhance the overall matchday experience, and we look forward to working with them again in the future.”
Employing more than 350 people, NEWydd prepares around 14,000 freshly cooked school meals every day for schools across North Wales and the border counties.
Alongside its education contracts, the company has continued to expand its commercial catering services, with the launch of Blas NEWydd – Little Kitchen creating new opportunities to support organisations, businesses and event organisers across the North West, the Wirral and Lancashire with fresh, flexible catering tailored to every occasion.
