A consumer expert has urged Britons not to give up on a summer getaway despite rising costs, saying last-minute bargains are still available for those willing to be flexible.
The advice comes as 42 per cent of UK adults say the cost of living is forcing them to change or rethink their summer holiday plans.
Consumer champion Jane Hawkes, who runs the free consumer advice website Lady Janey, says travellers can still secure good-value breaks this summer – but warns against assuming prices will automatically fall closer to departure.
Former British Airways stewardess Jane said: “We’ve all felt the pressure on household budgets, but a summer holiday doesn’t have to be off the table.
“Late deals do exist, but they reward flexibility. The people who find the best bargains are usually those who start with a budget rather than a destination.
“If you’re prepared to fly from a different airport, travel at less popular times or consider somewhere a little different, you can often save a significant amount of money. But it’s important to understand the total cost of the trip and not cut corners on essentials such as travel insurance.”
Jane’s top tips for finding a last-minute bargain this summer are:
DO be flexible
Being open to alternative airports, travel dates and destinations can unlock significant savings. However, remember to factor in additional costs such as fuel, airport parking, transfers or overnight accommodation if travelling further afield.
DO compare package holidays
Package holidays can often prove cheaper than booking flights and accommodation separately, particularly close to departure when operators are looking to fill remaining capacity. They also provide valuable consumer protections if something goes wrong.
DO set price alerts
Price comparison websites and travel apps can help travellers monitor fares and package prices, making it easier to spot genuine discounts when they appear.
DO check what’s included
A low headline price can quickly increase once baggage, transfers, seat selection and other extras are added. Always compare the total cost before booking.
DO consider alternative destinations
The most popular hotspots are unlikely to offer major discounts during peak season. Looking beyond traditional favourites can often deliver better value and a more authentic experience.
However, Jane warns travellers to avoid five common mistakes:
DON’T assume prices will fall
Waiting for a further reduction can backfire if demand increases or flights begin to fill up, particularly during school holidays and peak travel periods.
DON’T leave travel insurance until the last minute
Travel insurance should be considered part of the booking process, not an afterthought. Purchasing cover early can provide protection if illness, injury or other unforeseen events force you to cancel before departure.
DON’T ignore consumer protection
Before booking, check who you’re dealing with, understand the terms and conditions and ensure appropriate financial protections are in place. Paying by credit card can provide additional safeguards under Section 75 of the Consumer Credit Act.
DON’T be rushed by countdown timers
Urgency messages and countdown clocks are often designed to encourage quick decisions. Take time to compare options and check whether a deal genuinely represents good value.
DON’T forget the exchange rate
The cost of a holiday extends beyond the booking price. Exchange rates can significantly affect spending money abroad, particularly for self-catering breaks where food and drink costs form a larger part of the overall budget.
Jane added: “The key is to focus on value rather than simply chasing the lowest advertised price. A little research and flexibility can make a big difference and help you enjoy a summer break without overstretching your finances.”
