WeRoad, Europe’s largest travel community, teamed up with the superior-service, low-cost airline Wizz Air and invited an elite group of social media influencers to experience a one-of-a-kind mystery European getaway—with the destination kept a secret until departure!
Reflecting WeRoad’s DNA of bringing people together, influencers received a brief to bring their sense of adventure and openness to making genuine connections with new people. They were told to pack walking shoes and umbrellas – and be ready to enjoy outdoor exploration and local cuisine, while creating content that captured the excitement and personal perspective of saying “yes” to new experiences.
The trip to Rome also marked the launch of the WeRoad Weekend portfolio, designed to help travellers make the most of limited annual leave and encourage first-time solo travellers to take their first steps.
Influencers attending included kjordyy, ellahewitt, michaelfasulo, luvjusdates, frankcydnie and hadleyogarro, sharing their experiences with audiences across Instagram and TikTok, reaching over 500k followers, and amplifying the brand values of WeRoad & Wizz Air.
This collaborative initiative reinforces both brands’ shared commitment to making unforgettable moments possible through travel and leveraging inventive strategies and authentic adventures into compelling content.
Travel brand WeRoad organises small-group trips for solo travellers in similar age brackets to more than 140 destinations worldwide – and was created to bring people together through shared experiences.
Wizz Air is redefining affordable travel from its UK bases at London Luton Airport and London Gatwick Airport, offering over 100 destinations from London. Operating one of the industry’s most modern fleets and ranked among the world’s top ten safest airlines by AirlineRatings.com, Wizz Air proves that low cost can deliver high quality.
Justyna Chlopecka, Regional Marketing Manager at WeRoad, said: “At WeRoad, we bring like-minded solo travellers together to create meaningful, shared experiences, and this campaign perfectly illustrates how real connections can spark between strangers. Partnering with Wizz Air was a natural fit, as we’re closely aligned in terms of audience and overall brand mood.”
Galana Enyaeva, Marketing Manager at Wizz Air UK, said: “We’ve recently launched exciting new destinations across Spain, Greece, Italy and France, meaning Londoners’ travel needs are fully covered by Wizz Air. With this campaign, we wanted to show that you don’t need to be in a relationship to travel – you can hop on a low-cost Wizz Air flight, join a group adventure with WeRoad, and have the best time”.
Image – A select group of top-tier influencers embarked on a secret European adventure, generating impactful content—showcasing spontaneous travel, the joy of making new friends, and the thrill of new experiences.
