Bumble and bumble, the New York–born professional haircare brand known for its salon heritage and iconic styling products, is expanding its retail presence across the United States through a new partnership with SalonCentric, one of the country’s largest distributors of salon professional products.
Starting 1 February 2026, Bumble and bumble products and associated professional education will be available in more than 850 SalonCentric stores nationwide, as well as through SalonCentric’s online store and mobile app. The move marks a significant increase in the brand’s physical and digital footprint, offering greater access for licensed beauty professionals across North America.
The expanded distribution network is designed to strengthen the brand’s connection with stylists and salon professionals, supporting in-salon product adoption, education and repeat purchases. Bumble and bumble says its presence in SalonCentric stores will include both iconic products and enhanced educational support, giving stylists tools to improve craft and business confidence.
Shane Wolf, President of Global Brands for Bumble and bumble and Aveda at The Estée Lauder Companies, described the partnership as a strategic step to deepen relationships with professionals “behind the chair” and expand access to the brand’s artistry and product expertise.
In addition to product availability, the collaboration will bring expanded education opportunities — including in-person events, digital livestreams and both long- and short-form content — designed to help stylists advance their skills and offer informed recommendations to clients.
SalonCentric’s Vice President of Partner Brands said the distributor is “thrilled” to offer Bumble and bumble’s portfolio, highlighting how the brand’s range supports stylists working across different hair types and creative techniques.
The expanded partnership reflects broader efforts in the professional beauty industry to provide stylists with both high-performing products and the resources needed to build their business and creative capabilities.
To learn more about Bumble and bumble’s professional offerings and education opportunities through SalonCentric, follow @bumbleandbumble, @bumblepro, and @saloncentric on social.
About SalonCentric
SalonCentric, headquartered in St. Petersburg, Fla., is the premier national distributor of salon professional products in the U.S. Created by L’Oréal USA in 2008, SalonCentric has 445 sales consultants, more than 775 SalonCentric and SalonCentric Franchise stores, and more than 180 StateǀRDA stores. SalonCentric’s vision is to inspire the Beauty Community to make the world more colorful. Brands distributed by SalonCentric include: AIIR, Alterna, amika, Artistic, Ashtae, Blonde Solutions, Brazilian Blowout, Bumble and bumble, Colortrak, Concept, BaByliss, Bioelements, Bio Ionic, Biolage, BosleyMD, Briogeo, Design Essentials, Design.ME, Dermalogica, Framar, ghd, Grande, Hempz, IGK, Joico, Jolie Skin Co., K18, Kenra Professional, Keratin Complex, L’ANZA, L’Oréal Professionnel, Living Proof, Maria Nila Matrix, Mizani, Moroccanoil, Olaplex, OUAI, Pravana, Product Club, Prolific, Pulp Riot, Pureology, R+Co, Redken 5th Avenue NYC, Sexy Hair, Surface, UNITE, Verb and many other fine brands. For more information, visit www.saloncentric.com.
Source:
Original press release on Business Wire — Bumble and bumble to Launch in SalonCentric Stores Nationwide
https://www.businesswire.com/news/home/20260127714349/en/Bumble-and-bumble-to-Launch-in-SalonCentric-Stores-Nationwide
