Female leaders from the G100 Media, Arts & Communications UK wing (G100-MAC) are using their voices as they announce their support for the UN Women’s UNITE campaign to end digital violence.
The 16 Days of Activism, which runs from late November into December, is held to highlight staggering figures that underscore the scale of a digital crisis that too often goes unheard and to seek change.
Nearly three-quarters of women in Europe have experienced or witnessed online violence (UN Women, 2024*). Deepfake files are projected to surge from 500,000 in 2023 to 8 million in 2025, a staggering 1,500% increase. Meanwhile, 44% of the world’s women and girls, 1.8 billion people, still lack legal protection from digital abuse, and 90–95% of all deepfakes online are non-consensual pornographic images, with 90% targeting women.
“As creators and gatekeepers of information, we have both the power and responsibility to reshape how women are seen, heard and protected in digital spaces, especially as so many of us have to use these platforms on a daily basis,” said Effie Kanyua, UK Chair, G100 Media Arts & Communications. “The statistics are devastating but our collective voice and action can create the change urgently needed.”
The campaign aligns with UN Women’s #NoExcuse initiative, urging governments to pass and enforce laws criminalising digital violence, and calling on tech companies to ensure platform safety and swiftly remove harmful content. G100-MAC also champions greater investment in feminist organisations and digital rights advocates, and encourages individuals everywhere to speak out, support survivors, and challenge harmful online norms.
Media, arts and communications professionals are urged to drive awareness of the UN UNITE initiative in their workplaces, share campaign materials using #NoExcuse, #ACTtoEndViolence and #16Days, implement editorial guidelines that protect victims and challenge perpetrators, and partner with G100-MAC to amplify local and global action.
“Every journalist, broadcaster, filmmaker, publisher, creative, PR professional and content creator has a role to play,” added Effie. “Whether it’s refusing to perpetuate victim-blaming narratives within the media, highlighting the experiences of survivors, or using our platforms to educate audiences about online safety, we must act now.”
The G100-MAC is calling on the entire industry to move from headlines to action, uniting behind a sector-wide push for urgent reform, robust legal protection, safer digital platforms, and responsible reporting that puts survivor safety and dignity first.
G100-MAC UK Wing members:
PR & Comms: Amanda Allan, Laura Burch, Sarah Samee, Sara Collinge, Daniela Flores, Jamie Klinger, Kamiqua Lake, Miranda Mitchell, Barbara Phillips, Ceri Reed, Nicky Regazzoni, Shilpa Saul, Shelley Stuart, Natalie Trice, Mary Whenman, Addy Fredierick, Jennifer Thomas, Ella Darlington, Kat Mcgettigan, George Blizzard, Amy Searle, Hewete Haileselassie, Louise Stewart, Ruth Kieran, Jo Bartlett
Creative Industries: Matilda Egere-Cooper, Chloe Davies, Yi Nong Dong, Valentina Culatti, Dr Maame Nikabs, Emma Padden
Broadcast, Media & Arts: Brenda Emmanus OBE, Olivia Lee, Chloe Leland, Andrea Zara, Caroline Carver, Debbie Ramsey
