A new UK online company, Britannia Bullion, has launched to meet growing demand for gold among investors. With inflation rising, markets volatile, and economic uncertainty on the rise, gold is increasingly seen as a safe, tangible asset.
According to HSBC’s Affluent Investor Snapshot[i], four out of ten UK investors plan to own gold within the next 12 months, with 30% specifically targeting physical gold. Meanwhile, Goldman Sachs[ii] has raised its gold price target to $4,900 per ounce by December 2026, forecasting a 24% rise from current levels.
Britannia Bullion specialises in British gold coins and bars, offering investors physical gold rather than paper gold or exchange-traded funds (ETFs). All British gold coins sold are 100% CGT-exempt, providing a tax-efficient way to invest.
The company provides loose coins for flexibility and certified coins for long-term security, while investors seeking larger holdings can access investment-grade gold bars, delivering a reliable way to preserve and grow wealth with full traceability and transparency.
Backed by TV personality Ant Middleton, whose personal brand embodies resilience and trust, Britannia Bullion offers guaranteed best prices, certified in-stock gold, next-day delivery, and a peer-to-peer resale platform, allowing clients to sell directly to one another for optimal returns.
Investors also benefit from live pricing, historical charts, and expert insights, helping them to make confident and informed decisions.
Gold investors are becoming increasingly diverse. Data from The Royal Mint[iii] shows women now make up 26% of gold and silver investors, up from 8% in 2018. Britannia Bullion is designed to cater to this new generation, providing expert guidance for both first-time buyers and high-net-worth collectors.
Matthew Jones, Co-founder of Britannia Bullion, said: “Gold has stood the test of time. It has outlasted currencies, financial crises, and market turbulence, providing a reliable store of value when other investments fluctuate. With stock markets unpredictable, currencies in flux, and inflation eroding savings, gold offers stability, liquidity, and long-term security.
“Prices are projected to rise over the coming year, making this a crucial time for investors to consider gold as part of a diversified, tax-efficient portfolio. From first-time buyers to high-net-worth collectors, Britannia Bullion delivers personalised guidance at every stage, combining expertise with fast, secure delivery to make gold ownership straightforward, accessible, and reliable.
“Britannia Bullion is not just another gold dealer. We are a client-focused, tech-driven company committed to delivering value, transparency, and the best prices in the UK.”
For more information visit: www.britanniabullion.com
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References
[i] https://institutionalassetmanager.co.uk/uk-investors-reshape-their-portfolios-with-move-to-gold-and-other-assets-hsbc/
[ii] https://offers.britanniabullion.com/blog/goldman-sachs-forecasts-gold-to-hit-4900-a-24-surge-by-next-year
[iii] https://www.royalmint.com/aboutus/press-centre/the-royal-mint-sees-significant-uplift-in-female-investors-as-more-women-look-to-gold-and-silver-to-manage-investment-risk/
