Last Friday, England’s Men’s National Football team manager Gareth Southgate announced the squad he’ll be taking to Germany for the European Championship.
Jack Grealish and James Maddison were notably missing from the team, both some of England’s most well-known players.
Suspiciously, they’re both also well-known for their holidays in Ibiza together.
So while they might not be heading to Germany with Southgate’s team, there’s one other squad they might like to join. A squad where they can travel the world, meet some new friends and, of course, party.
We’re inviting Jack and James to join the WeRoad squad.
In Manchester and London, mobile billboards have been driving Jack and James’ WeRoad invitations around their home stadiums—Manchester City’s Etihad Stadium for Jack, and Tottenham Hotspur Stadium in London for James. Starting from the London Eye, James’s invitation made its way through some of the cities most iconic locations including Trafalgar Square, Piccadilly Circus, and Oxford Circus, with the route ending at The Stadium, home of Tottenham Hotspurs. Similarly for Jack, in Manchester the mobile billboard travelled through Northern Quarter, Piccadilly Gardens, Oxford Road and more, before ending at Ethiad Stadium.
This mobile OOH campaign, created by DUDE London, and produced by the WeRoad in-house marketing team, perfectly captures WeRoad’s ethos of capturing the zeitgeist and being part of the moment.
Fabio Bin, CMO at WeRoad says, “With the eyes of the world preparing to tune into the start of the Euros on Friday, we saw an incredible opportunity to capture the publics attention by linking WeRoad to the fact that Jack Grealish and James Maddison were left out of the England squad with a bold and memorable stunt. Our goal is always to get people dreaming about their next adventure. Whether you’re a diehard football fan or just someone looking for inspiration to explore new cultures, we hope that this mobile billboard will have people packing your bags before the final whistle blows.’’
The campaign embodies the travel brand’s commitment to creating buzzworthy activations that generate conversation. WeRoad continues to leverage a witty tone of voice and tongue-in-cheek charm to connect with its target audience.
About WeRoad:
WeRoad has been reinventing group travel for millennials since 2017 and is one of the fastest-growing travel platforms in Europe, with offices in Italy, Spain, the UK, France and Germany, as well as operating in the DACH market. It has a strong community DNA with a large social following (over 2.5 million followers). With the strength of its 2,500+ Coordinators, WeRoad has helped over 100,000 travellers to discover the world and make new friends in more than 300 itineraries. Around 60 percent of its customers rebook year-on-year and a third of its bookings is the result of word of mouth.
About DUDE
DUDE is a Brand operating in different industries (branded communication, advertising, motion pictures, cultural entertainment, game entertainment) and a Company Group including five different companies (DUDE: Milano, DUDE: London, DUDE: Originals, FeST, The Impossible Society).
In particular, DUDE: London helps global brands connect with their audience through memorable and powerful campaigns, by finding the sweet spot between globally scalable stories and local insights.
