Cru World Wine, the world’s leading fine wine and spirits investment platform, has launched its brand new app. With wine investment rising by 5% within the last 12 months and an overwhelming 149% over the last ten years* Cru’s app heralds a revolution in fine wine management and trading.
Developed by its in-house development team, led by CEO Jeremy Howard and Head of Product, Craig Buckland, the revolutionary app’s key points of differentiation aren’t limited to:
- It incorporates the best elements of Cru’s web platform, which offers the world’s most comprehensive offering of fine wine and spirits and has a physical warehouse network spanning 3 continents, encompassing 7 facilities
- It offers existing clients and new users market access, secondary trading of over 25,000 products and portfolio management, all available in one app for the first time
- It has been designed to feel as much like a financial services trading app as possible, a nod to Howard’s experience as a trading systems innovator
- The app uses Websockets to allow super fast trading price updates to be communicated to the app by Cru’s tailored pricing engine
- Security is enhanced through FACE ID and via the use of TypeScript for static typing and prevention of common web vulnerabilities
- It utilises Google’s Angular framework in conjunction with Capacitor, which enables projects like Cru’s to produce a genuine ‘app’, without having to re-code its entire code base in Apple’s native Swift iOS language or Android’s Kotlin language
- Acting as a bridge between the native IOS and Android and Angular, Capacitor gives Cru World Wine a cutting edge of developing the features only in one place rather than developing them across different native platforms
- A new MongoDB database records all price changes of the hundreds of thousands of products which now comprise the near-12,000 client portfolios managed on the app
Cru World Wine Co-Founder and CEO Jeremy Howard commented:
“Our new App is the tool fine wine has been waiting for. Never before was it possible to manage all elements of a fine wine or spirits portfolio from a mobile App. But ours offers all three of critical elements: access to new releases, secondary market trading and portfolio management tools all in one iOS and Android App. No App anywhere allows users to buy and sell over 25,000 of the world’s finest wines & spirits, allows clients to place bids on tens of thousands of products, offers real time valuations of wines and portfolios, shows scores, reviews, graphs, analytics and even has an AI sommelier and a genuine financial quality two-way secondary market. The App is interactive – new bids and responses to offers etc. are push notified direct to the user’s phone. Early users have been blown away by this quantum leap for the fine wine & spirits market.”
Cru World Wine, celebrates its 10 year anniversary this year, and has made it its mission to make fine wine ownership accessible. Budding investors or seasoned pros can start investing with as little as £50, with many users building portfolios now worth millions.
The Cru World Wine App is free to use and download on the Apple App Store and Google Play.For further information, visit Cru World Wine’s website here. Within this, Cru Markets, Cru World Wine’s free live trading platform for clients is the best way to view live investment data to buy, sell or trade fine wine, which can be explored here.
