The IN Group, a global end-to-end talent solution company, has appointed marketing veteran Rachael Jones as Chief Marketing Officer to lead the brand’s global growth strategy.
Jones will be tasked with driving The IN Group’s global marketing plan, closely aligned with the overall business strategy, across the UK, Europe and the US, leading a team of 13 at group level across the Group’s practices Investigo, InX, Definia, and Caraffi.
Jones is a leading figure in the industry with over 25 years of experience at major brands including BBC, Microsoft Advertising, National Car Rental and Virgin Travelstore where she delivered widespread brand awareness through global marketing and commercial campaigns.
As part of the plan, Jones will expand the marketing function to new networks across key markets and foster connections with each brand to directly drive business leads.
Rachael Jones, Chief Marketing Officer for The IN Group, said: “I’m extremely excited to take on this new challenge at The IN Group, raising awareness of the company’s amazing end-to-end talent solutions from recruitment to consultancy. This is a great opportunity to hugely increase the profile of an already successful business as it rapidly grows, and marketing has a big role to play.”
“The work that the company does around diversity, equity and inclusion to life the people-driven focus of The IN Group, and as a massive advocate for working parents, I’m looking forward to being part of such a forward-thinking organisation and helping to break down barriers within the industry.”
Matt Smith, Chief Revenue Officer for The IN Group commented: “Marketing plays a central role in showcasing The IN Group as a world-class talent group and I’m delighted that Rachael will lead our efforts in this space. Rachael is a hugely impressive person to work with and has already made a big impact on The IN Group, so I look forward to seeing her take the brand to the next level.”
The IN Group is a global end-end- talent solution company unlocking the power of people through its practices Investigo, InX, Definia and Caraffi, working with leading organisations including National Highways, International Airport Group and the London Stock Exchange.
The news follows the recent appointment of Derek Mackenzie as CEO of the Group’s recruitment practice Investigo ahead of a major global expansion.
