Fox Agency has pointed to closer collaboration between the UK and US as a key driver for growth in B2B tech, following a strong first half to its financial year which saw a surge in demand for clients seeking support in both markets.
This increasing trend for transatlantic collaboration was underlined last week by the Atlantic Declaration signed by UK PM, Rishi Sunak and US President, Joe Biden. The deal aims to enable and accelerate investment and cooperation between the two countries, with a particular focus on several areas of technology.
B2B technology marketing specialist, Fox Agency, which has offices in the UK and Germany, is planning further expansion into the US market to better serve growing demand across technology businesses looking for representation on both sides of the Atlantic.
Tech businesses which have engaged Fox Agency to support on activity across both the UK and US over the last six months include global technology consultancies BearingPoint and Arcwide, semiconductor innovator Dukosi, automotive parts and technology suppliers, TMD Friction and Delphi Technologies and SaaS (Software as a Service) financial management solution provider, OneStream Software. This contributed to a 15% increase in revenues and 120% increase in profits for the six months to April 2023. In total, the agency saw nine new client appointments over this period spanning multiple technology markets across the US and Europe.
Ben Fox, Co-Founder and Director at Fox Agency said:
“It is great to see technology at the forefront of this new deal between the US and UK, which mirrors the trend for closer partnership we have experienced over the last six months. Our experience and expertise within strategically important technology markets, including Data, AI, EV Battery and EV Manufacturing Supply Chain, Future Telecoms, and Green Energy means we are well-positioned to accelerate growth as we look to further expand into the US market.
Following the launch of our Germany office in early 2023, we see our expansion in the US as the natural next step in our plan to deliver for global tech clients across the UK, Europe, and North America.”
