The iGaming Industry is Creating New Opportunities for Creative Minds
The global iGaming industry is one of the fastest growing markets in the world. Statistics suggest that sector is currently worth around 46 billion dollars, with this set to double to more than 94 billion by the year 2024. Online casino customers now enjoy extensive gaming libraries, which include traditional favourites such as poker and blackjack, as well as slots and live gaming experiences.
Those who are already familiar with this sector of the entertainment industry will be well aware of the potential, the functionality and design of the various websites and apps on offer, which, in addition to offering an attractive array of titles, need to be user-friendly, appealing and straightforward. Because of this, the sector has created a number of opportunities for those wanting to work within the industry.
With the number of online real-money gaming platforms rising daily, standing out from the competition is more important than ever. Whilst all games and online experiences must be fit for purpose, the aesthetics can be the difference between a customer entering or shunning your site. As can be seen on the Spinata Grande Slot, the bright, vibrant colours and level of detail poured into themed slot games goes far beyond the type of online casino game we saw ten or fifteen years ago. The rapid growth of the iGaming industry has led to an explosion of jobs within the profession, as companies constantly look for creative talent that will help differentiate their platforms.
Marketing and Acquisition
Marketing and advertising have changed a lot within the last couple of decades. Whilst the most effective way to advertise your business used to be through the medium of television, digital marketing spend on sites such as social media overtook TV for the first time last year. After all, advertising your business where your target demographics spend a good deal of their time makes logical sense. And thanks to the current technological age we find ourselves in, one click can transport you to another different world entirely. With a number of companies specifically set up to outsource advertising work for gaming platforms, aspiring marketing graduates and enthusiasts have a wealth of options at their disposal.
Video Game Testers
The games that we play online are the final versions of projects which have been in development for a number of years. No matter what the game, there always needs to be someone on hand to test the game in order to make sure it works properly. Game testers provide quality assurance to firms that produce video games and help iron out any bugs or snags that may be present in the software. With an ever-expanding gaming library across dozens of gaming studios, there are ample openings for those who want to work within this area of the iGaming industry.
What Does the Future Hold?
In an industry which is so heavily focused on technology, the “next big thing” is always just around the corner. As the sector advances, it’s difficult to assess the impact that each innovation will have. However, in an industry which is still very much in its infancy, there will always be a plethora of opportunities available for those willing to work hard enough. With this in mind, we anticipate that the iGaming sector will continue to create a good number of jobs for the foreseeable future.