Smarterly launches crowdfunding to support growth in workplace savings

Smarterly, the online savings & investment platform, is raising funds via crowdfunding to support its continued growth. With existing high-profile clients, it follows in the footsteps of major fintechs like Perkbox and Revolut by raising investment through crowdfunding through Seedrs.

Focused on the workplace, Smarterly supports companies with their financial wellbeing programmes and helps employees save with the convenience of payroll deduction, often with a contribution boost from their employer as a complement to pensions.

“Financial Advisers are not interested in giving advice to people with less than £100k in liquid assets so the average consumer gets caught in the growing advice gap. Research highlights nearly half of employees feel their workplaces should do more to help make them better informed about their finances,” says Phil Hollingdale, Smarterly co-founder.

ISAs are increasingly seen as an attractive alternative to pensions as millennials prioritise getting on the housing ladder and higher earners are restricted by tightening limits on pension savings. As a result, many companies are now considering introducing Workplace ISAs.

Low rates on savings stimulates interest in investing, but choosing investments is daunting and confusing. Smarterly’s digital platform makes it easy with independent comparison tables covering over 90 investment providers and ready-made portfolios to suit different people’s needs. Its technology uses data analytics and algorithms to continuously design and monitor portfolios and provide regular alerts to ensure portfolios stay on track and investors get best potential outcomes.

To find out more visit: where you can also pre-register your interest in the Smarterly crowdfunding campaign.