Tech accessories manufacturer Juice is celebrating its most accomplished month to date, with more people opting for their green products over any other mobile accessories brand in the UK.
The latest data from consumer analytics provider, Growth from Knowledge (GfK), confirms that Juice has retained its position as market leader in the UK for the fourth year in a row.
GfK’s August 2024 ‘Market Update’ revealed that it was the best ever month on record in terms of Juice’s overall market share. The forward-thinking brand is dominating the lightning mains market, having doubled its volume share from last year, whilst its market share for wireless charging is also at the highest it has been.
The business is steadily growing when it comes to charging – not only did its volume and value share for power banks increase by 7.9% and 5.8% respectively, but Juice has now successfully overtaken a major competitor in the mains charging market.
The Banbury based manufacturer is also the number one seller in the UK for cables, selling almost three times more lightning cables than Belkin!
In addition to its growing market presence, 2024 has been an exciting year for Juice, following its ongoing commitment to sustainability and social responsibility. Earlier this year, Juice launched an exclusive range in partnership with wildlife charity, the Born Free Foundation, and is donating 20% of all profits to help end animal exploitation.
Juice founder and CEO, Jolyon Bennett, commented: “This year has been an unforgettable one for Juice. Everything we’ve done – and continue to do – is for the consumer. We strongly believe in “doing the right thing” and this is a mantra we promise to always live by!
“To remain the market leader for another year proves that we are going above and beyond to keep our customers coming back for more. We’re working on a number of exciting projects behind the scenes here at Juice, including our international sales strategy across Europe, India and Australia – and we can’t wait to share more with you.”
Jolyon Bennett founded Juice on the principle that everything the business does is kind to the planet. After becoming the first mobile phone accessories manufacturer in the UK to eliminate all virgin plastic from its products three years ago, Juice has saved 261 tonnes of plastic. Having focused specifically on its sustainability efforts over the last few years, Juice is now collaborating with like-minded organisations to try and make the world a better place.
