- Toyota begins deliveries of vehicles to support the Olympic and Paralympic Games Paris 2024
- Toyota’s distinctive visual identity for Paris 2024 was unveiled at a fleet key handover ceremony, highlighting the company’s multi-path strategy to carbon neutrality, with each technology present at the Games identifiable by dedicated colours.
- The fleet key handover ceremony took place on 1 March, against the backdrop of the Paris 2024 HQ (Pulse building), in the presence of Tony Estanguet, President of Paris 2024, Yoshihiro Nakata, President and CEO Toyota Motor Europe, Frank Marotte, CEO of Toyota France and Didier Gambart, President KINTO Europe.
- C+Walk S units delivered for Paris 2024 employees to move freely inside the Pulse building.
- Toyota’s KINTO mobility services already offering efficient transportation solutions to Paris 2024 employees during the preparations for the Games.
Toyota has made the first deliveries of vehicles to support the Olympic and Paralympic Games Paris 2024, as the worldwide mobility partner of the International Olympic Committee and the International Paralympic Committee. This marks the company’s commitment to making Paris 2024 a showcase of inclusive and sustainable mobility; this includes ensuring that athletes, stakeholders, staff, volunteers and spectators can move around safely during the Games, with reduced environmental impact.
The Paris 2024 fleet key handover ceremony took place on 1 March against the backdrop of the Paris 2024 HQ (Pulse building), in the presence of Tony Estanguet, President of Paris 2024, Yoshihiro Nakata, President and CEO Toyota Motor Europe, Frank Marotte, CEO of Toyota France and Didier Gambart, President KINTO Europe.
This symbolic event marked the collaboration between Toyota and the Olympic and Paralympic Games Paris 2024, and included the unveiling of the specially designed application of the Paris 2024 visual identity, highlighting Toyota’s multi-path strategy to carbon neutrality, with each vehicle technology present at the Games identifiable by dedicated colours.
In total Toyota will provide a passenger vehicle fleet of more than 2,650 electrified vehicles and 700 electric last-mile mobility solutions. Among these solutions are 250 Accessible People Movers (APMs), redesigned for Paris 2024, and manufactured in Europe.
Toyota’s visual identity at Paris 2024
During the Olympic and Paralympic Games Paris 2024, all Toyota vehicles, including the electrified fleet and advanced mobility solutions, will adopt a specially designed Paris 2024 visual identity, highlighting the strong partnership between Toyota and the Games. The design will emphasise Toyota’s multi-path strategy to carbon neutrality, where each of the technologies, present at the Games, will be identifiable through dedicated colours.
Jaime Noriega, Technical Manager Styling Division Toyota Motor Europe said: “The designs for the Paris 2024 car fleet were created using graphic elements directly from the Look of the Games (gradients, stripes, dots, iconic landmarks, all reminiscent of French cultures and ‘art de vivre’). This creates a strong visual connection between the Games and Games activities on and off the playing fields. We emphasised the dynamism of the vehicles with a sleek design including glossy banners and matt trademarks. Finally, we carefully chose the colours for each of the technologies, in line with our multi-path strategy. We selected the blue colour for the fuel cell hydrogen vehicles (blue represents the colour of water, the only emission emitted by the vehicle tailpipe), green for the battery electric vehicles (green represents nature signifying the zero tailpipe emissions of BEVs), while purple was chosen for the hybrid and plug-in hybrid vehicles, as the third colour of the Paris 2024 competition sites.”
Multi-path strategy demonstrating commitment to carbon neutrality
Sustainability is a significant part of Toyota’s commitment to building a better world, underlined by its Environmental Challenge 2050. By 2050 the company aims to achieve carbon neutrality at a global level – in Europe by 2040.
Yoshihiro Nakata, President and CEO Toyota Motor Europe said: “At Toyota, we are delighted to embark on this journey with Paris 2024, exemplifying our commitment to pioneering sustainable mobility solutions. Our multi-path approach to reduce carbon emissions is at the core of the Toyota fleet that will be made available to the Olympic and Paralympic family at Paris 2024. Toyota will bring a 100 per cent electrified passenger vehicle fleet to Paris, in line with our commitment to reduce carbon emissions.”
Paris 2024 employees experience professional mobility with KINTO car sharing
In addition to providing the official fleet vehicles for Paris 2024, the Organising Committee employees have been experiencing Toyota’s KINTO Share car sharing service since September 2023. This flexible mobility service supports their professional needs during the preparations for the Games, especially when travelling to more distant event venues that are not easily accessible by public transport.
The KINTO Share fleet exemplifies inclusivity and accessibility. Already, the high utilisation rates and positive feedback received from Paris 2024 employees highlight the effectiveness and value of the KINTO Share service for the Organising Committee.
Providing Mobility for All solutions
Toyota has also delivered the first units of the C+Walk S to Paris 2024 employees with disabilities, enabling them to move freely inside the Pulse building. This is a first taste of the 700 units Toyota will deliver for athletes, staff and spectators to support Mobility for All during the Games.
Tony Estanguet, President of Paris 2024 said: “Working with Toyota as the global mobility partner of the Olympic and Paralympic Games Paris 2024 enables us to act towards a more accessible and inclusive mobility, and a more responsible one too, as we focus on our goal of reducing greenhouse gas emissions in every aspect of the Paris 2024 Games. Providing the Toyota KINTO car sharing services for our employees is an integral part of supporting our sustainability goals. It enables our employees to move around more sustainably and safely during the preparations for the Games, setting a high standard for mobility excellence during the Olympic and Paralympic Games Paris 2024. Moreover, providing inclusive last mile solutions for our staff with disabilities, like the C+Walk, exemplifies Toyota’s commitment to Mobility for All. I want to thank Toyota for their commitment to share and bring our ambitions to life.”
More details on the partnership with Paris 2024 Olympic and Paralympic Games: Paris 2024: Toyota to provide sustainable Mobility for All
