Founded in 1736, William Clark & Sons have a rich history of textile production based in Upperlands, Northern Ireland and are delighted to announce their new, modern website wmclark.co.uk after an extensive website development project and integration into cloud-based stock management software to revolutionise the historic business.
The new website has been brought together to create a brand-new best-in-class B2B experience for an array of local clients seeking specialist fabrics in aerospace, transport or preservation markets through to dress makers, traditional tailors and soft furnishing. The new website is powered by a seamless integration into an ERP system ensuring fast, accurate and data.
The new website aims to facilitate and streamline all orders for trade customers as well as serve as the first point of contact for information and discovery of new fabric manufacturing capabilities and fabric finishing processes for various markets. The new site will enhance William Clark & Sons ability to win, retain and engage new and current customers in both Northern Ireland and further afield.
As the new aesthetically pleasing digital hub for William Clark & Sons, the site will showcase its wide variety of capabilities from fabric finishing through to soft furnishing products and luxury Irish linen. According to William Clark & Sons, the new website also puts in place a user-centric approach to design, ensuring that the website is easy to navigate and provides the information that users are looking for quickly and efficiently.
Kevin Devlin, Managing Director at William Clark & Sons, commented: “We’re committed to helping our new and old customers find the right product and we’re confident we’ve created a best-in-class website to always get our customers everything they need – it’s essential in such a changing digital landscape.”
In addition, the website is also designed to be accessible, with a responsive design that makes it easy to use on any device, whether it be a desktop, tablet, or smartphone – allowing customers to order 24/7. The new website will support William Clark & Sons ambitious plans for further growth.
“We are thrilled with the new website! The new website not only looks great, but also provides our customers with the information they need in a quick and easy manner. The new site has become the ideal platform for us to communicate our brand story and communicate the value we provide our customers whilst highlighting our 300 years of Northern Irish expertise in our market.”
