- Gen Z are most likely to feel most productive during extreme hours – before 7am and after 9pm
- Globally, 46% of workers prefer to have no more than one meeting a day
Fiverr International Ltd. (NYSE: FVRR), the company that is revolutionizing how the world works together, has released new data exploring the work preferences across various age groups and demographics.
The data shows that there are varying work style preferences across generations but, there are more similarities than expected. Speaking to 2,008 employees and freelancers in the UK, Fiverr has identified a number of trends related to work styles and the various preferences and nuances of the workforce and how they like to work.
Bukki Adedapo, Head of Fiverr UK comments: “Whilst businesses are striving to get back to normality following the Covid-19 pandemic, they must recognise that flexibility remains crucial for a high-performing workforce. As Gen Z’s are expected to make up 27% of the workforce by 2025, teams are becoming more diverse and as a result, businesses are finding that its workforce have far different and competing workstyle preferences. To truly embrace these differences, businesses need to offer flexibility in where, when and how people can work. By doing this, business leaders will see a much happier and ultimately far more productive workforce.”
- From Gen Z (ages 16 – 26) to The Silent Generation (78 and older), most respondents agreed2 that they could complete the same amount of work in 4 days than they can in 5 days. These figures are highest among Millennials (ages 27 – 42) with 80% reportedly ‘strongly agreeing’ with this statement.
- UK workers feel most productive in the morning. Millennials and older state their most productive hours are between 7am – 10am.
- Although Gen Z respondents feel most productive in the morning with 33% stating their most productive hours are between 10am – 12pm, almost a quarter (22%) of Gen Z surveyed are most likely to feel most productive during extreme hours – starting work before 7am and finishing after 9pm.
- Overall, UK workers polled prefer in-person meetings rather than virtual meetings (44%) but these are vast differences between generations.
- Gen X (20%) and above would prefer to not spend time on virtual meetings compared to Gen Z (7%) who are more open to virtual meetings.
- Gen Z (33%) are much less likely than other generations (Gen X and above: 50%) to prefer in person meetings.
- 40% of Gen Z prefer to communicate via messaging platforms like texting or Slack vs all other generations (Millennials: 33%, Gen X: 25%, Baby Boom: 23%, Silent Generation: 11%)
- In the UK, all generations surveyed crave regularly working in person with colleagues, apart from the Baby Boom Generation (ages 59 – 77) who are most likely to want to work alone (11%). Globally, 46% of workers prefer to have no more than one meeting a day.
- Nearly 46% of UK workers surveyed feel offices or co-working spaces are their optimal work environment rather than working from home (21%).
- When breaking this down across generations, Gen X prefers the office more than any other generation (32%).
- For those who think working ‘remotely at home’ is their optimal work environment, they feel they save time and money by not having to commute to work (66%).
Fiverr conducted a global study of 9,129 employees and freelancers (aged 16+) in the UK, USA, Italy, Netherlands, Germany, France and Australia including 2,008 workers in the UK – between 18.08.2023 – 01.09.2023, in partnership with Censuswide. Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles.
About Fiverr
Fiverr’s mission is to revolutionize how the world works together. We exist to democratize access to talent and to provide talent with access to opportunities so anyone can grow their business, brand, or dreams. From small businesses to Fortune 500, over 4 million customers worldwide worked with freelance talent on Fiverr in the past year, ensuring their workforces remain flexible, adaptive, and agile. With Fiverr’s Talent Cloud, companies can easily scale their teams from a talent pool of skilled professionals from over 160 countries across more than 600 categories, ranging from programming to 3D design, digital marketing to content creation, and video animation to architecture.
