Pretty much every company has an online presence these days – it can help to build up your brand and can be the deciding factor when a customer is thinking about whether to buy from you or a competitor. So, it’s essential to make sure that you have the best website representing your organisation.
You shouldn’t settle for second best, as this could affect your future success. So, what can you do to improve your website? Here are some of the tasks you can carry out on your site – whether you have a large organisation or a small business.
Have up-to-date store details
If your website is linked to a local business, then you should connect both the in-store and online experience. This is because it will give your customers a reason to visit your site.
One of these items can include up-to-date details on product availability. Gamestop, for example, has a feature where it lets website users search all its stores’ inventories to find products they want. This can save the customer both effort and time, so they will return. There’s research that suggests consumers are expecting this function more from both local and small businesses.
Create great content
This is the best place to start with any content marketing strategy. There are trillions of pages online, so search algorithms are improving how to determine what is good content. So longer articles with a good writing style will rank higher in search results than short items that have been poorly written. It will also get readers returning.
Many businesses work with brands such as Click Intelligence for link building services with their content. This is where backlinking for your site will help to determine your level of value and trust – the better that is, the higher you will rank on search results.
Have a concise message
Nothing can turn off a customer more than long blocks of text with small print. There is a different mindset and level of attention used when you read a website compared with a printed item: you need to use a larger font, and get to the point swiftly, when online. So, you should answer a customer’s question fast.
If you are selling a product online, then you should demonstrate to your customers what they’re looking for and why there’s value. Show why they should buy from you, what the shipping costs are (if any), and if there are any offers. Include a call to action, too – such as ‘buy now’.
Have a responsive design
Being mobile-friendly means your site shrinks and grows with the device, it’s shown on this is responsive design. You could have a separate mobile version of your site, although a responsive one is thought to be better for your search engine optimisation (SEO).
Look at any successful online business, and they will have a responsive, mobile-friendly site. Many searches start on a mobile device, so make sure you don’t lose out on those opportunities for new business.